A few years ago we sketched out a drawing of a broken plate with the quote "Fall Down Seven Times, Stand Up Eight." It was a great idea but we held off on it because it just wasn't the right time.
At the beginning of 2018, we were looking back at our archives and rediscovered it. Immediately we knew it could be a cornerstone of our new brand update and went to work. As we took the design to it's modern conclusion (thanks to our friend @ironyokai for updating the sketch), we knew there was something else hidden in the broken pieces. In order to discover it, we'd have to sacrifice a good idea to pursue a potentially better one.
We tried to adjust the color of the plates individually but didn't like the direction. Eventually after looking at it long enough, this dead end brought us to an inspired moment: we could rearrange the plates and form an item out of the broken pieces.
What would we form though?
What was hidden in the broken pieces?
All of the sudden, we found a design that was a true representation of our philosophy: that you can take your life, and whatever pieces it may be in, and build something beautiful out of it as long as you're willing to go through the fire to forge something new.
Sometimes, pressure breaks even the strongest metals but if you can wield that pressure, you can forge something much more powerful and show the world who you really are.
The Calibrated Rose represents the transformation we all can take but some of us take for granted in this sport and in life.
We come into the gym to lift and break down our bodies in hopes growing stronger, faster, or more athletic. Yet, how many of us apply that philosophy to the rest of our lives?
What could our pieces become if we choose to jump into the fire and let go of whatever is holding you back?
The only thing in your way of true growth is the bullshit story you tell yourself to keep you safe and stuck in your past.
We believe our best work is in the future and we refuse to let the past define us.
We believe that you must let go of your past to grow as an athlete, person, company, or even an artist.
That is the message behind the Calibrated Rose. Behind the Pressure Drop. Behind the new Ironclub.
It doesn't matter where you are at today, only where you're going and we hope we'll see you in the fire with us.
Richard Salinas & Company, Ironclub USA