Feeling pressure call you to step up to a real gym? One where you can build from the ground up? With 4,000 sq ft of premium competition equipment across the strength sports, see what you can become when you go all in.
Pressure Can Break The Strongest Metals
This is our first signature wave of apparel we've designed from the ground up to tell our story. Bold, clean, premium apparel for those who hear pressure's call.
We don't believe success is handed out--all we want is an honest shot. We started this business out of our bedroom and now we're paving the way because we're not afraid to get our hands dirty, inside the gym and out.
Our World Famous Liquid Chalk Returns
Friday, August 3rd, 2018
Have a Question About Your Order?
Make sure to direct your emails to firstname.lastname@example.org!
Our First Project
Will be released this year. More updates soon.
The Calibrated Rose: A Story of Destruction + Creation
A few years ago we sketched out a drawing of a broken plate with the quote "Fall Down Seven Times, Stand Up Eight." It was a great idea but we held off on it because it just wasn't the right time.
At the beginning of 2018, we were looking back at our archives and rediscovered it. Immediately we knew it could be a cornerstone of our new brand update and went to work.
As we took the design to it's modern conclusion (thanks to our friend @ironyokai for updating the sketch), we knew there was something else hidden in the broken pieces. In order to discover it, we'd have to sacrifice a good idea to pursue a potentially better one.
We tried to adjust the color of the plates individually but didn't like the direction. Eventually after looking at it long enough, this dead end brought us to an inspired moment: we could rearrange the plates and form an item out of the broken pieces.
What would we form? What was hidden in the broken pieces?